15 Social Media Management Tools That Can Help Your Business Thrive – T
Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways. However,social media can be overwhelming if you don’t have the proper knowledge or tools.Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.
Its easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers.
That means youre not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.
There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts?
Tweet Deck has been around a long time now, and theres a reason for that: Its one of the best and best-priced ways out there to be a part of the Twittersphere.
is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action
It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to.
7. Sprout Social
Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies.
8. Google Analytics
The data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions.
9. A Content Calendar
Creating a content calendar doesnt require complex software; you can create one in Google Docs or Microsoft Word.
I like Raven because it provides reports gathering information from pay-per-click , search engine optimization , and social media channels.
They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer.
Its in-depth analytics are the best out there, and they keep rolling out new features, such as monitoring the content of multiple accounts in one place, scheduling posts, etc. – Leila Lewis, Be Inspired PR
The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social.
Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy.
Even large brands find it difficult to connect with their fan base effectively at all times.