Influencer Marketing Strategies to Drive Sales -T
THURSDAY | 21 – NOVEMBER – 2019
You need to think about what you want to achieve and ensure the campaign is set up to achieve that.
Here are some strategies you can use in your influencer marketing campaign if your focus is on driving sales:
Affiliate marketing is a mutually beneficial arrangement where an influencer earns a commission for their influence. Because of this benefit, the influencer will be more driven to encourage their followers to visit your site and purchase your products and it works best if the product and influencer genuinely align well.
Providing a discount code to the influencer to share with their audience is a great strategy to generate sales. Also, make it super easy to track and measure your campaign.
Boost influencer posts
If an influencer has created great content featuring your brand as part of a collaboration, you can boost the content to your audience, or to a wider targeted audience. You can also add a call-to-action button such as “Shop Now” on your paid social media ads to make it easy for consumers to purchase your product.
Utilize a variety of different social media channels and content styles
You should test different social media channels and content styles when working with influencers to ensure you reach more of the influencer’s audience.
Blog posts are a great way to create long-form content and to share a lot of information, also include links to different products and landing pages which makes it easy for consumers to purchase the product.
Regram influencer content and do shoppable links
Repost and regram influencer content in a timely manner after it goes live on the influencer’s account, and don’t forget to include shoppable links.
Couple your influencer collaboration with a special offer that is only available for a limited time.
Doing product collaboration can be massively beneficial for your brand. Consumers trust influencers and their opinions, so if their name is on a product or attached to a product, they are going to trust it even more.
Align with the right influencers
Finding the right influencers to promote your brand is probably the most important thing when your goal is to drive sales.
Use influencers that have a cult following
Work with influencers who have an engaged community that hangs off their every word and you’ll discover the recipe for success in influencer marketing.