20 Examples Of Truly Engaging Interactive Content-T
Interactive content is one-way marketer try to stand out. In the last couple of years, the number of interactive posts has increased by 33%, but the average number of shares has fallen by 62%.
Now we will look at examples of engaging interactive content. We’ve grouped these twenty examples into four broad categories as follows:
– Calculators and tools.
– Interactive visuals
– Other timelines.
Quizzes have been a favorite engagement tool, especially on Facebook. Of all the interactive content types, quizzes are the most ubiquitous. Quizzes are quick to produce.
1- Only 1 in 50 people can identify these 16 grammar mistakes. Can you?
Publishers will sometimes call a quiz the most difficult ever, then make it easy to pass.
2- How well can you tell factual from opinion statements?
This quiz from Pew Research tackles one of the year’s hot issues, fake news, by asking people to see how good they are at distinguishing between statements that are based in fact and statements that are based in opinions.
3- FC Barcelona against Portuguese teams.
This quiz from the Barcelona Football Club is also linked to a news event — a Champions league game. It has 63.1K social interactions. One feature that we found motivating about this quiz was the instant feedback about responses.
4- 1-minute Quiz to qualify
The Lark design is attractive because it allows people a quick scroll before jumping in.
5- The great American Read
NPR’s version of the How-Educated-Are-You-Quiz was very popular this year, gaining 52.1k interactions.
Interactive content: Calculators and Tools.
Practical tools such as calculators have been neglected by many marketers. They take more time to develop but can drive high levels of engagement, shares and important links, with lasting value.
1- Tax Bill Calculator: Will your Taxes Go up or Down?- New York Times.
2- Data usage Calculator- mtnonline.com
This handy data calculator has instant appeal–it shows how much data you are likely to use based on your online activities.
3- Concrete Calculator- The Constructor.
4- which horses can carry me comfortably?- Good Horse.
The site’s calculators show the value of answering an audience’s questions in an interactive way.
5- This Calculator puts a value on the invisible, unpaid work often done by women- Quartz at Work.
This calculator from quartz.com also got a significant number of links, 14, and 16.3k shares. It takes a common topic – gender inequality – and attempts to quantify the problem monetarily.
6- Plastic Pollution Calculator- Earth Day Network.
This interactive tool is published by the Earth Day Network. After calculating plastic usage, the audience was invited to make a pledge. The calculator has 7.1k interactions so far.
7- Zakat Calculator
this calculator is designed to determine the amount of money needed to fulfill a religious obligation and has acquired almost 9000 social engagements.
How to develop a calculator:
you will need to make it relevant to your audience by answering a question or providing information they can benefit from. Anything that can be quantified mathematically, or estimated mathematically, is a good candidate for a calculator. Topics like money, weight, time, and calories are obvious examples. the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide.
Interactive Content: Visuals
Here are the top 4 most shared interactive:
1- The Damage of Anti-Vaccination Movement- IFL Science.
2- 170 Million Americans Are Drinking Radioactive Water. – IFL Science.
3- Interactive Map: Southern California Fires.- San Francisco Chronicle.
4. Interactive Map: See How Birds Migrate Throughout the Western Hemisphere – Nat Geo
Interactive Content: Timelines.
1. Giant Russian Investigation Timeline – PBS
2. Avengers: Infinity War – Ten years in the making – CNN.com
3. Animation: Visualizing the ICO Explosion in One Timeline – Visual Capitalist
4. Step inside a brain surgery with this VR film – Wired.co.uk
Takeaways For Interactive Content:
• Make content relevant by tying it to current events.
• Appeal to emotion. (Make them laugh, make them cry) content beautiful.
• Offer value to your audience.
• Save your audience time and effort–do the work for them.
• Make curation part of your strategy.
• For maximum shares, help people look good.
• If you want something to stand out, give it a spot on your nav bar.
• Use interactive content to help distribute research or other posts.
• If you are in a B2B context, don’t discount Facebook’s value.
• Provide old information in a new way.
• Package content to appeal to people in more than one way.